Deals can fail for all sorts of reasons but making sure you can log this and use it for better outcomes in the future should help you reduce that fail rate. That is why we have introduced the possible to log the reason why the deal did not convert. This can be done both by you and the customer:
Your recipient can pick a reason for rejecting after they have confirmed their rejection.
Your Sales team will be able to add a reason to the proposal if it has expired.
Even more powerful, is the possibility to see the last reject reason for that customer when you are sending a new proposal to them. Your Sales team can then consider this when sending the new proposal and use a data driven approach to increase your chances of success this time around.