Understand the Entire Customer Journey: Track every critical touchpoint from the moment a request for proposal (RFP) is initiated to the final acceptance or rejection.

Cross-Channel Attribution: See how customers move from initial ad engagement through to proposal viewing and acceptance, helping you understand which marketing channels and campaigns drive real conversions.

Leverage Your Analytics Tools: Integrate Proposales tracking seamlessly with Google Analytics and Google Tag Manager, allowing you to monitor proposal performance alongside your other marketing metrics.

Comprehensive Conversion Tracking: With our integration, measure the effectiveness of marketing campaigns, like Google Ads, and see how they translate into sent and accepted proposals. Follow the journey from RFP to conversion.

Target Users Who Didn’t Complete the Journey: Create remarketing audiences based on user behavior in the proposal funnel. For instance, if a user viewed a proposal but didn’t accept it, you can retarget them with a tailored ad campaign to encourage a follow-up.

Segment by Engagement: Use engagement data to build custom audiences for retargeting. For example, target users who opened a proposal within a specific timeframe, indicating they’re warm leads and ready for a follow-up.

Calculate ROI for Specific Campaigns: Use the transaction value in accepted proposals to measure the revenue generated by each campaign. This helps you calculate the return on investment (ROI) of your AdWords campaigns by tracking actual proposal revenue.

Set Up Conversion Goals: In GA, set up goals that trigger based on proposal views and acceptances, giving you a clear picture of how marketing efforts drive revenue and conversions.

Optimize Ad Spend: By understanding which campaigns and keywords lead to proposal acceptances, you can focus ad spend on those that yield the highest returns.

Adjust Campaigns Based on Behavior: Analyze how long it takes for users to move from proposal sent to accepted and adjust your campaigns to target those with shorter decision-making times.

Effortless Setup: Our integration with Google Analytics and GTM means you can start tracking engagement with minimal effort.

Data Security and Privacy: We prioritize the privacy and security of your data, ensuring that your customer interactions are handled with care.